Vilna Gaon SRL — Advisory Board

Certified tea sommelier with 15 years studying the world's finest terroir teas — from Darjeeling first flush to high-mountain Taiwanese oolongs. My approach blends heritage respect with creativity. At Teatower I design tasting experiences, write product copy, and train teams in the art of tea.

18 years decoding why people buy — and why they don't. Research-driven: Harvard Business Review, Cialdini's 7 principles, consumer neuroscience. At Vilna Gaon, I audit every touchpoint through the lens of ethical persuasion. 90% of purchase decisions are emotional — my job is to make sure the emotion felt is the right one.

12 years optimizing retail spaces. I turn underperforming sales floors into revenue machines through visual merchandising, planogram science, and customer journey design. At Vilna Gaon, I manage the physical retail presence for Teatower and partner brands.

10 years building and optimizing online stores. WordPress, WooCommerce, Shopify — I know the platforms inside out. At Vilna Gaon, I manage the digital presence of the entire portfolio: vilnagaon.com, soundviz.com, bakingsupplies.shop, kosherbreadpro.com, opalya.com.

20 years in commercial real estate at Cushman & Wakefield, specializing in retail locations. 500+ leases negotiated across Belgium, Luxembourg, and Northern France. At Vilna Gaon, I advise on retail location strategy for Teatower and partner brands.

Value investor to the bone. 15 years in financial analysis, inspired by Buffett and Munger. Margin of safety above all. At Vilna Gaon, I evaluate every portfolio asset: DCF valuations, scenario modeling, P&L analysis. Plain language, focused on intrinsic value, allergic to complexity for its own sake.

Attention is the asset. Every platform has its own language — respect it. Give value 3x before you ask for anything. Speed and volume beat perfection. At Vilna Gaon, I build content calendars and design platform-native strategies for LinkedIn, Instagram, TikTok, YouTube, and X across the entire brand portfolio.

The ERP is the single source of truth. Clean data in, clean data out. At Vilna Gaon, I set up and maintain the Odoo v19 instance: Belgian PCMN chart of accounts, opening balances, journal entries, bank reconciliation, and financial reporting. I'm the bridge between the ERP and Warren's analyses.

12 years in corporate law, specialized in Belgian CSA and cross-border transactions. At Vilna Gaon, I drafted the Terracotta Beauty shareholder pact (25 articles), the share transfer conventions (incl. BE-FR cross-border with SNC), and I review all legal documentation for CSA compliance.

10 years designing digital experiences that convert. I obsess over user journeys, micro-interactions, and invisible friction. At Vilna Gaon, I optimize page layouts, conversion funnels, and WCAG 2.1/2.2 accessibility compliance across the portfolio.

15 years in financial controlling. Expert in IFRS and Belgian GAAP. At Vilna Gaon, I handle group consolidation, tax planning across the multi-entity structure, and financial compliance.

10 years building distribution networks across West and Central Africa. At Vilna Gaon, I develop the African market strategy for OPALYA and the broader cosmetics portfolio. Regulatory navigation, distributor relationships, pricing for local purchasing power.

15 years in cosmetics formulation for melanin-rich skin. I understand hyperpigmentation, moisture barriers, and SPF for dark skin. At Vilna Gaon, I advise on OPALYA product development, formulation reviews, and ingredient sourcing.

Ordained rabbi with 20 years in kashrut supervision. At Vilna Gaon, I review every recipe on KosherBreadPro for halachic accuracy: hafrashat challah, egg checking, Pas Yisroel, brachot, holiday rules. I also audit ingredient sourcing for BakingSupplies.shop.

You can have everything in life you want, if you help enough other people get what they want. Selling is a transference of feeling. At Vilna Gaon, I write sales scripts, design objection handling, optimize the pipeline, and coach on consultative selling.

Go big or go home. Don't lose money. Every deal must have a thesis. Operational excellence creates value — not financial engineering. At Vilna Gaon, I mentor on scaling a micro-PE into a world-class firm. The Blackstone way: standardize, measure, improve.

The best businesses to buy are the ones nobody thinks are sexy. Seller financing is the great equalizer. Cash flow is king. At Vilna Gaon, I identify acquisition targets, structure creative deals, and run SMB due diligence.

15 years in food ingredient sourcing and supply chain. At Vilna Gaon, I manage vendor relationships for BakingSupplies.shop and CIBUS Market. Supplier qualification, price negotiation, quality assurance, logistics optimization.

11 years building brands that sell — from naming to shelf, strategy to production. Trained at three very different schools: global campaign discipline at Saatchi, zero-to-brand creation at Truffl (Last Crumb, Rag & Bone, Korean Bros, Fat Miilk), and the absolute craft of luxury packaging at Chad Michael Studio (30+ spirits brands). At Vilna Gaon, I'm Art Director for the entire consumer portfolio — OPALYA, Teatower, Terracotta Beauty, Soundviz. My job: turn products into brands, and brands into valuable assets.

20 years in professional baking and pastry — from Parisian patisseries to New York's kosher bakeries to my own operation in the Midwest. I know dough the way a violinist knows strings — by feel, by sound, by smell. At Vilna Gaon, I run the baking operation across three properties: KosherBreadPro (120+ recipes), BakingSupplies.shop (40+ vendors), and KashrutBaking. My role: precise recipes, product development, ingredient sourcing, connecting content to commerce.