For Brand Owners

You built something valuable.
Let us take it further.

If you own a consumer brand — in baby care, cosmetics, personal care, food, or any FMCG category — and you are thinking about your next chapter, Vilna Gaon might be the right partner for your exit.

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We are not a faceless fund. We are operators. When we acquire a brand, we roll up our sleeves: we optimize the supply chain, we manage the retail relationships, and we grow the distribution. Your brand does not sit in a portfolio — it gets our full attention.

Acquisition Criteria

What We Look For

Brand Profile

Consumer brands in FMCG, personal care, baby care, cosmetics, food, or household products. Belgian or European origin preferred, but not required.

Revenue Range

Annual revenue from €100,000 to €5,000,000. We are comfortable with brands at any stage — from early traction to established but stagnant.

Deal Structure

We are flexible. Asset purchases, share deals, earn-outs, seller financing — we structure deals that work for both sides. Speed and fairness over complexity.

What We Don't Need

A perfect brand. A growing brand. A brand without problems. We look for brands with a clear operational lever — one operator away from scaling.

Why Founders Choose Us

We Preserve Your Legacy

We Preserve Your Legacy

We do not strip brands for parts. We invest in the product, the packaging, and the positioning. Your brand will be in Delhaize, Carrefour, and Colruyt — not in a liquidation bin.

We Move Fast

From first conversation to signed deal, our typical timeline is 4 to 8 weeks. We do not run 6-month processes with 30 bidders. We have a direct conversation, agree on fair terms, and close.

We Operate What We Buy

With 12+ years of FMCG supply chain and retail experience across Belgium and North America, we have the operational knowledge to run your brand from day one. No transition chaos.

Track Record

What We Have Built

Vilna Gaon holds equity in five companies across consumer cosmetics, premium tea, custom art, data-driven commerce, and B2B food ingredients. In each case, we are operators first — involved in strategy, supply chain, digital, and retail relationships from day one.

5
Active equity positions
12+
Years FMCG operations
4–8w
Typical deal to close
21
AI agents on your brand

Due Diligence

Our Brand Audit Process

Before any deal, we run a structured 6-phase brand audit — financial health, brand positioning, supply chain, sales, digital, and legal. It takes 10 to 15 business days. We share every finding with you.

Read Our Full Audit Methodology

Ready to Talk?

No pressure. No commitment. Just a conversation about what you have built and where you want to go. Everything you share is confidential.

Stephan Pire — Managing Director, Vilna Gaon SRL · Rue de Houtain 31, 4280 Hannut, Belgium

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