You built something valuable. Let us take it further.
If you own a consumer brand — in baby care, cosmetics, personal care, food, or any FMCG category — and you are thinking about your next chapter, Vilna Gaon might be the right partner for your exit.
We are not a faceless fund. We are operators. When we acquire a brand, we roll up our sleeves: we optimize the supply chain, we manage the retail relationships, and we grow the distribution. Your brand does not sit in a portfolio — it gets our full attention.
What We Look For
Brand Profile
Consumer brands in FMCG, personal care, baby care, cosmetics, food, or household products. Belgian or European origin preferred, but not required.
Revenue Range
Annual revenue from 100,000 EUR to 5,000,000 EUR. We are comfortable with brands at any stage — from early traction to established but stagnant.
Deal Structure
We are flexible. Asset purchases, share deals, earn-outs, seller financing — we structure deals that work for both sides. Speed and fairness over complexity.
Why Founders Choose Us
We preserve your legacy. We do not strip brands for parts. We invest in the product, the packaging, and the positioning. Your brand will be in Delhaize, Carrefour, and Colruyt — not in a liquidation bin.
We move fast. From first conversation to signed deal, our typical timeline is 4 to 8 weeks. We do not run 6-month processes with 30 bidders. We have a direct conversation, we agree on fair terms, and we close.
We operate what we buy. With over 12 years of FMCG supply chain experience and an active distribution platform (Distrimarks) serving 150+ retail and e-commerce clients, we have the infrastructure to run your brand from day one.
Our Track Record
Our distribution platform, Distrimarks, managed over 1.8 million EUR in brand revenue in 2024 across six brand families — including baby care, cosmetics, intimate hygiene, natural care, and premium tea. Our brands sit on the shelves of every major Belgian retail chain.
Ready to Talk?
No pressure. No commitment. Just a conversation about what you have built and where you want to go. Everything you share is confidential.
Stephan Pire — Managing Director, Vilna Gaon SRL
Rue Chapelle-des-Clercs, 3 — 4000 Liege, Belgium
Use the contact form below or reach out directly on LinkedIn.