Category: Technology

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Marketing Technology

Use WordPress to build Landing Pages on the Keywords you own

Landing Pages are a key component of our Digital Marketing Channels Audit. WordPress can be used to build landing pages, and there are several ways to accomplish this. Here are a few options to build Landing Pages with WordPress:

  1. Using a landing page plugin: There are many plugins available in the WordPress repository that can help you create landing pages. Some of the popular options include Elementor, Beaver Builder, and Thrive Architect. These plugins offer drag-and-drop functionality and pre-designed templates to make it easy to create custom landing pages without any coding skills.
  2. Using a landing page theme: Another option is to use a landing page theme that is specifically designed for this purpose. These themes come with pre-designed templates and functionality that makes it easy to create and customize landing pages. Some examples of landing page themes are LeadEngine, Divi, and X Theme.
  3. Building a landing page from scratch: If you have coding skills, you can also build a landing page from scratch using WordPress. This involves creating a custom page template and adding your own HTML, CSS, and JavaScript code to create the landing page.

No matter which approach you choose, it’s important to make sure your landing page is optimised for conversions. This means including clear and compelling calls-to-action, using persuasive copy, and keeping the design simple and easy to navigate.

Categories
Technology

Tell your agency to stop modifying WordPress code

stop modifying WordPress code

It is important to stop modifying WordPress code, core files, themes, or plugins, because any modifications can break the functionality of your website or create security vulnerabilities.

4 reasons to stop modifying WordPress code

stop modifying WordPress code

For our Marketing Channels Audited customers, we always strongly suggest to get a WordPress website to publish Landing Pages with content about their owned keywords (see OGSM) and capture emails. Here are some reasons why modifying WordPress can be problematic:

1. It will delay your upgrades

If you modify WordPress core files, themes, or plugins, you may find it difficult to upgrade to the latest version. Upgrading may overwrite your modifications and potentially cause issues with your website.

2. You will lose Compatibility with all your plugins

WordPress is a complex software, and modifying core files can affect the compatibility of your website with other plugins and themes.

3. Your Site security will become vulnerable

Modifying WordPress can also create security vulnerabilities, making your website more susceptible to hacking and malware attacks. This is especially true if you are not familiar with secure coding practices.

4. You will lose the support of the WordPress Community

If you modify WordPress and something goes wrong, it may be difficult to get support from the WordPress community or plugin/theme developers. They may not be able to help you because of the modifications you have made.

Vilna Gaon will never allow modification on our WordPress sites

In summary, it is best to stop modifying WordPress code, core files, themes, or plugins unless you are an experienced developer and understand the implications of your modifications.

Instead, use plugins and themes that are designed to work with the latest version of WordPress and follow secure coding practices.