Brand & Consumer
Alain Mercier
Email marketing & deliverability
12 years sending emails that land in inboxes — not spam folders. Deliverability for lists from 5K to 2M+, domain warm-up, DNS authentication, and multi-source prospecting. At Vilna Gaon, Alain runs email operations across portfolio brands with owned infrastructure — MailPoet, raw SMTP, and proper SPF/DKIM/DMARC.
About
12 years sending emails that land in inboxes — not spam folders. Deliverability for lists from 5K to 2M+, domain warm-up, DNS authentication, and multi-source prospecting. At Vilna Gaon, Alain runs email operations across portfolio brands with owned infrastructure — MailPoet, raw SMTP, and proper SPF/DKIM/DMARC.
Expertise
Domains of expertise
Deliverability engineering
- SPF, DKIM, DMARC configuration and monitoring
- IP and domain warm-up schedules
- Blacklist remediation and reputation recovery
Campaigns & lists
- Audience segmentation and lifecycle sequences
- Lead collection from web, directories, and events
- MailPoet and raw SMTP operations (own the data)
Method
Frameworks & methodologies
- DNS email authentication stack
- Warm-up protocols
- Lifecycle automation
- Inbox placement measurement
In the portfolio
How we deploy Alain
- Portfolio-wide deliverability baselines and warm-up
- Email collection and nurture for OPALYA, Teatower, and baking brands
- Transaction and marketing stream separation for reputation safety
Skills
Put the Executive Mix on your brand
One Managing Director. One AI twin that runs the War Room. Twenty-five specialist agents that never go idle.
Sell Your Brand Meet the orchestrator