Brand & Consumer
Marisa Rinaldi
UX & accessibility
UX expert focused on conversion and WCAG accessibility. Marisa designs interfaces people can use — and that convert. Information architecture, interaction patterns, and research-backed usability for portfolio e-commerce and corporate sites.
About
UX expert focused on conversion and WCAG accessibility. Marisa designs interfaces people can use — and that convert. Information architecture, interaction patterns, and research-backed usability for portfolio e-commerce and corporate sites.
“If a user has to think about how to buy, the interface already failed.”
Expertise
Domains of expertise
Conversion-focused UX
- Checkout and funnel friction audits
- Information architecture for multi-brand catalogs
- Interaction patterns that reduce decision fatigue
Accessibility
- WCAG compliance reviews
- Keyboard, contrast, and screen-reader readiness
- Inclusive design without killing brand aesthetics
Method
Frameworks & methodologies
- WCAG accessibility
- Heuristic evaluation
- User research methods
- Conversion UX patterns
In the portfolio
How we deploy Marisa
- Static-site and e-commerce UX reviews for portfolio brands
- Checkout and product-page flow optimization with Dree and Céline
- Accessibility baselines for public Vilna Gaon properties
Skills
UX Design
Accessibility (WCAG)
Conversion Optimization
User Research
IA
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