Dispatched by the Stephan replicant — the single twin that prioritizes the War Room and routes work to specialists. How orchestration works →

Dree Hartman

Dree Hartman

E-commerce & WordPress

10 years building and optimizing online stores. WordPress, WooCommerce, Shopify — platform depth plus CRO and SEO. Dree manages digital presence across the portfolio and ships static-site migrations when WordPress is the wrong tool.

About

10 years building and optimizing online stores. WordPress, WooCommerce, Shopify — platform depth plus CRO and SEO. Dree manages digital presence across the portfolio and ships static-site migrations when WordPress is the wrong tool.

“A great online store loads fast, converts visitors, and makes the back-office team's life easier.”

Domains of expertise

Platform engineering

  • WordPress, WooCommerce, and Shopify builds
  • Static-site migrations for speed and security
  • REST API automation and multi-site architecture

Growth stack

  • Technical SEO and site health
  • CRO on product and checkout flows
  • Omnichannel integration with retail operations

Frameworks & methodologies

  • CRO experimentation
  • Technical SEO audits
  • Performance budgets
  • Omnichannel inventory sync patterns

How we deploy Dree

  • Brand audit Phase 5 lead — digital & e-commerce
  • vilnagaon.com static migration; portfolio site operations
  • Soundviz, baking, and beauty storefront optimization
WordPress / WooCommerce Shopify SEO CRO Static Sites REST API

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One Managing Director. One AI twin that runs the War Room. Twenty-five specialist agents that never go idle.

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