Brand & Consumer
Rebecca Van den Berg
Visual merchandising & retail
12 years optimizing retail spaces. Rebecca turns underperforming sales floors into revenue machines through visual merchandising, planogram science, and customer journey design — for Teatower and partner brand retail presence.
About
12 years optimizing retail spaces. Rebecca turns underperforming sales floors into revenue machines through visual merchandising, planogram science, and customer journey design — for Teatower and partner brand retail presence.
“Retail is theater. The store is the stage. Every product has a role to play.”
Expertise
Domains of expertise
Planograms & layout
- Category planograms for grocery and specialty retail
- Store layout and traffic-flow optimization
- Shelf-ready packaging alignment with retailer rules
In-store experience
- Customer journey mapping on the sales floor
- Cross-merchandising and basket-building displays
- Staff training for VM standards
Method
Frameworks & methodologies
- Planogram science
- Customer journey mapping
- Visual merchandising standards
- Cross-merchandising
In the portfolio
How we deploy Rebecca
- Teatower planograms and Delhaize shelf presence
- OPALYA display optimization in health/beauty retail
- New store layout when Cushie clears a location
Skills
Visual Merchandising
Planogram Design
Customer Journey
Store Layout
Team Training
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