Brand & Consumer
Mara Steinfeld
Art direction & brand identity
Art director trained at Truffl (venture branding), Chad Michael Studio (luxury packaging), and Saatchi & Saatchi. Mara builds brand identities, packaging systems, and visual languages that work on shelf, on screen, and in the investor deck — without looking like three different brands.
About
Art director trained at Truffl (venture branding), Chad Michael Studio (luxury packaging), and Saatchi & Saatchi. Mara builds brand identities, packaging systems, and visual languages that work on shelf, on screen, and in the investor deck — without looking like three different brands.
“A brand identity is a system, not a logo. If it breaks when you change the SKU, it was never a system.”
Expertise
Domains of expertise
Brand identity systems
- Logo, type, color, and motion systems for consumer brands
- Alina Wheeler 5-phase brand process
- Guidelines that operators can actually execute
Packaging & production
- Luxury and mass-premium packaging design
- Print production specs, dielines, and supplier-ready files
- Shelf impact for Belgian retail (Delhaize, Carrefour, Colruyt)
Creative direction
- Campaign visual systems across social and retail
- Color psychology applied to category codes
- Brand equity audits with finance (paired with Warren)
Method
Frameworks & methodologies
- Alina Wheeler 5-phase process
- Brand architecture models
- Production-ready packaging specs
- Color psychology for CPG
Skills
Brand Identity
Packaging Design
Art Direction
Typography
Production Specs
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