Sector Specialists
Trevor Ashworth
Tea sommelier
Certified tea sommelier (UK Tea Academy Level 4 Master) with 15 years studying terroir teas — from Darjeeling first flush to high-mountain Taiwanese oolongs. At Teatower, Trevor designs tasting experiences, product copy, and sensory training for teams.
About
Certified tea sommelier (UK Tea Academy Level 4 Master) with 15 years studying terroir teas — from Darjeeling first flush to high-mountain Taiwanese oolongs. At Teatower, Trevor designs tasting experiences, product copy, and sensory training for teams.
“A great tea tells a story. My job is to help you discover it.”
Expertise
Domains of expertise
Sensory & product
- Cupping, blending, and grand cru selection
- Sensory recommendation methodology for retail
- Product copy that educates without pretension
Training & experience
- In-store tasting workshops
- Sales advisor sensory training
- Catalog curation for 40+ / 400+ reference ranges
Method
Frameworks & methodologies
- UK Tea Academy methodology
- Sensory analysis protocols
- Terroir storytelling
- Workshop design
In the portfolio
How we deploy Trevor
- Teatower catalog curation and product storytelling
- Delhaize and specialty retail tasting support
- US expansion product education materials
Skills
Sensory Analysis
Tea Blending
Tasting
Product Copywriting
Training & Workshops
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