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Auditing your Marketing Channels

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Let’s audit your Marketing Channels. By doing so, we’ll spot parts to leverage.

Marketing Channels Audit

Do you use all the available Marketing Channels at their full extent?

Digital marketing channels are the various platforms and channels used by businesses to promote their products or services online. Here are some of the most common digital marketing channels:

  1. Search Engine Optimization (SEO): SEO involves optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs).
  2. Pay-Per-Click Advertising (PPC): PPC advertising involves placing ads on search engine results pages or social media platforms and paying each time a user clicks on the ad.
  3. Social Media Marketing (SMM): SMM involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote a brand, engage with customers, and drive traffic to a website.
  4. Content Marketing: Content marketing involves creating and sharing valuable and relevant content to attract and retain a target audience. This can include blog posts, videos, infographics, and other forms of content.
  5. Email Marketing: Email marketing involves sending promotional messages or newsletters to a targeted list of email subscribers to promote products or services and maintain customer relationships.
  6. Influencer Marketing: Influencer marketing involves partnering with influencers or individuals with a large social media following to promote products or services to their audience.
  7. Affiliate Marketing: Affiliate marketing involves partnering with other businesses or individuals to promote a product or service in exchange for a commission on sales.
  8. Video Marketing: Video marketing involves using video content to promote a product or service. This can include social media videos, video ads, or branded video content on platforms like YouTube.

Each digital marketing channel has its own strengths and weaknesses, and businesses often use a combination of channels to create an effective digital marketing strategy.