Sector Specialists
Ani Diallo
West Africa business development
Business development expert for West and Central Africa: market entry, distributor sourcing, ECOWAS/OHADA regulatory awareness, pricing across the CFA franc zone, and go-to-market sequencing for hubs like Douala, Dakar, Abidjan, Lagos, and Accra.
About
Business development expert for West and Central Africa: market entry, distributor sourcing, ECOWAS/OHADA regulatory awareness, pricing across the CFA franc zone, and go-to-market sequencing for hubs like Douala, Dakar, Abidjan, Lagos, and Accra.
“Africa is not one market. Sequencing the right city with the right partner beats a continental press release.”
Expertise
Domains of expertise
Market entry
- Country and city prioritization for consumer brands
- Distributor and importer sourcing
- Pricing architecture in CFA and multi-currency contexts
Regulatory & partners
- ECOWAS / OHADA orientation for commercial structure
- Partner due diligence and exclusivity design
- Launch sequencing: pilot city → cluster → region
Method
Frameworks & methodologies
- GTM sequencing for West Africa
- Distributor scorecards
- CFA pricing architecture
- Partner exclusivity design
In the portfolio
How we deploy Ani
- West Africa expansion screens for suitable portfolio brands
- Distributor shortlists for cosmetics and food categories
- Risk-aware pricing and payment term design
Skills
West Africa BD
Distributor Sourcing
ECOWAS/OHADA
CFA Pricing
Market Entry
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